About Us

bestandfirst logoThe Company

The founder of Best & First, Bella, who loves innovative products, always search for products online and tried them in person. But she found, her friends always have no ideas about the products she used at first, and then love them after trying. This is why Best & First built, help shoppers discover and try the latest products at a first speed, and improve their daily life.
Best & First is committed to gathering worldwide innovation lovers here, exploring more, enjoy more.

Come and See What The World Is Creating.

Our Vision

Find it first on Best & First

our vision

Our Mission

Discover the latest tech items at the first speed

Our Mission

What We Do

share with friendsDespite the fact that there is an abundance of innovative brands selling incredible online products, it’s really hard to find them. Many of them check the boxes we are looking for: well-designed, high-quality, and fairly-priced, but often the only way to find out about these brands is when we are referred by a friend or when we happen to swipe by one on a social network.

The BestAndFirst directory acts like storefronts that link you directly to the brand’s owned shopping experiences. You could think of it as a modern mall that houses all the most desirable digital brands under one virtual roof. We make it easy to discover and compare the best of the best in all consumer categories including fashion, beauty, health, kids, pets, travel, personal care. Whether that means the best price, the best looking, or the best sustainability practices – with BestAndFirst, you can find the best for you.

Products on BAF (BestAndFirst)

Each product sold on BestAndFirst goes through a series of quality assurance checks to ensure the best experience for users and their customers. All product suppliers are asked to comply with an ethical code of conduct that covers health and safety regulations, labor and human rights laws, and ethical business practices. We also prioritize suppliers who offer eco-friendly products or use practices that reduce environmental impact.

Our Values

Our goal is to empower anyone, anywhere to turn their ideas into products, brands, and businesses. BestAndFirst is a platform that enables people to make a positive impact on the world or their own life. We commit to a standard of excellence in every aspect of the business—including the ethical and responsible conduct in all operations by respecting the rights of all individuals and the environment. Compliance with health and safety regulations, labor and human rights laws, working towards minimal environmental impact, and ethical business practices are required by all BestAndFirst employees as well as suppliers of services and products.


Best & First

Help You Find The Best Brands

We’re just getting started so we’d love your help growing our list of the most exciting brands. Let us know your favorites!